Add More Value to Creativity.
The Master in Fashion, Experience & Design Management (MAFED) is an intensive 1-year full-time program offering 70 ECTS/ CFU credits.
It provides you with solid management skills tailored for highly creative industries.
MAFED empowers you by combining the power of imagination with enhanced methodologies and analytical capabilities. It fosters consistent strategies and carefully targeted marketing initiatives, enabling you to create lasting, engaging, and imaginative brands that stand the test of time.
Who is it for?
MAFED is the right Master for you if:
MY MAFED in 60 seconds – Elio Di Gregorio
MY MAFED in 60 seconds – Ella Phillips
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Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three of the highlights of Italian Excellence, namely the arts, fashion and design and food and beverage. |
“My commitment is to build on the trusted heritage of the MAFED and maintaining its leadership position at international levels, so that it can make a real difference for your next job.
My promise is to make your experience through this journey unforgettable, not only because of the excellent program we are designing for you, but also thanks to the unique contributions of our impressive partner companies, and an alumni network that is going to represent a major asset for the rest of your personal and professional life.”
"MAFED is not just an educational journey, but it is also an extraordinary, enriching and emotional experience in the future of fashion, customer experience and design management.
I am excited to walk with the students towards a life-changing learning opportunity in highly creative industries, bringing my authentic passion for an incredibly fast-growing sector where it becomes increasingly relevant to acquire solid managerial skills and an entrepreneurial mindset."
MAFED is the perfect starting point for those who want to work in the industry, an intensive, comprehensive, international Program full of guest speakers like department managers from big brands, for example Hermes, Chanel, LVMH, Luxottica. They passed us real life experience and of case studies in collaboration with big brands such as Fendi, Sephora, Swarovski and more. I gain a lot from the professors' up-to-date courses every single day. MAFED offers me a unique opportunity to have a peep of how these companies operate and what brings them to success - it equips me for life.
MAFED is a true masterclass in the business of fashion and an invaluable investment for anyone looking to pursue a career in such a competitive and fast-moving industry. SDA Bocconi is one of the world’s leading business schools and attracts the very best global talent, creating a diverse mix of highly ambitious and accomplished people and a stimulating environment of academic excellence. The MAFED programme is structured by industry experts to include in-depth study of the fundamental pillars of business, delivered in the context of luxury fashion. There is a focus on data-driven analytics, merchandising and corporate finance alongside in-depth courses in digital marketing, customer experience and retail. Perhaps the biggest strength of the MAFED programme is the direct access to professionals at the very top of the luxury industry, with many opportunities to meet and learn from CEOs and benefit from valuable networking opportunities. As a professional in the luxury industry, MAFED gives you a real edge.
